Wednesday, 08 April 2020
 
 
Web Hosting , Real Estate In CyberSpace PDF Print E-mail
As the internet market has grown and assimilated into global culture, becoming an integral part of our daily lives, more and more companies, small businesses, non-profits, and individuals are embracing the web, all desiring their own websites, tailored to their specific needs and interests, and expressing their goals and visions, while targeting specific audiences. Even individuals and companies known for their old-fashioned tenets and inflexible standards, are giving way to new standards in advertising and mass-marketing so easily and readily available on the web.

One of the greatest assets of the web is its ready accessibility from anywhere on the globe by the click of a mouse. All one needs is a computer, handheld device, or such peripheral with an Internet connection, and presto! You are connected to an enormous database of information on everything possible: from real estate and brokerage negotiations, to educational documents, research, and studies, to entertainment, media, and games; to libraries, health resources, and so much more - the list is 'virtually' endless.

Numerous web hosting companies have sprouted all over the globe, each outfitting clients with hundreds of MB of web space and domain names, as well as extra features such as easy to use templates for building websites, numerous mailboxes, large quotas for data transfer (20-60GB per month), marketing strategies, visitor statistical reports such as Urchin, password protection, FTP access, web blogs, audio and video streaming, PERL Debuggers, Message boards, Guestbooks, and hit counters in CGI script, mailing lists and autoresponders, file management and tech support resources, as well as live telephone support, often 24 hours a day. E-commerce sites will want to have additional special features that enable quick and seamless financial transactions, with secure encryption and SSL Digital Certificates, for visitors to their sites wishing to purchase products or services online.

Some web hosting companies such as the award-winning Earthlink Company based in Atlanta, GA in the United States, offer dual platforms, such as Unix and Windows. Considered the most versatile operating system, the Unix system supports freeware and shareware programs and offers maximal security. On the other hand, the Windows system hosts webpages designed in Microsoft Access as well as ASP or Active Server Programs. Depending on the needs of the client, web hosting companies offer a wide variety of services and amenities, with each increase in web space offering a substantial increase in web services accordingly. A general rule of thumb is that the client gets as much as they are willing to pay for.

There are three kinds of web hosting: shared, dedicated, or collocation. Shared web hosting, the least expensive, involves sharing a portion of an existing file server with other companies. Dedicated hosting is more expensive and allows for full control and access to a web server, with absolute control of processing power and storage space. This type of web hosting more than suffices for most businesses and enterprises.

The last but not least kind of web hosting, is collocation, in which the client provides all services such as hardware and software and the only task relegated to the web host is to ensure that the server remains connected to the internet. Collocation is truly for only the "die-hard" techie that has exceeded the generous boundaries of dedicated hosting.

 
< Prev   Next >
10 Tips For Accurate Domain Registration
You should think about registering a domain name before you actually do it. Many people come up with a catchy name, or feel the need to lock in their name, and rush out to buy a domain name. But there are several things to consider in your domain name. After all, your domain name is an extension of your business and your image—don't you want to project the right one?

These ten tips will help you to pick just the right domain name for you and/or your business.

1. The extension you select makes a statement to user about where you are and who you are aiming to attract. For example, .co.uk tells people you are operating out of the United Kingdom, and .ca tells them you are operating out of Canada. If that is important to you, then register accordingly. If you would rather give them impression of being a global company, or based in the US, then pick a .com name.

2. Use a reputable registration service. Unfortunately, some domain registration services are little more than a scam. They are only middlemen. You tell them the domain name you want, and they register it, for a fee higher than you would pay! In the worst case, they actually register the domain name using their information, so it becomes very difficult for you to do anything with your domain name.
Do some background research into the company before you register a domain with them.

3. Use keywords in your domain name. These will sometimes help search engines in ranking your website. For example, if you sell gourmet dog treats online and from your own store, but your business name is "Laura's Homemade Snacks," you might consider two domain names: one for your business name, and one for keywords. In this case you might select "gourmetdogtreats.com" as your domain name to represent to the search engines and searchers what you are about.

4. Short names are easier to spell correctly. What's easier to remember and type in: gourmetdogtreats.com, or laurashomemadeandgourmetdogsnacks.com?

5. Avoid trademarks from other companies. Companies have been known to sue website owners for copyright and trademark infringement, so be very careful if you try to play off an existing business. Make sure that you register a domain name in good faith, and think about the possibilities and connections that might exist between you and another business.

6. Avoid hyphens. Sometimes you must use hyphens because the straightforward name is gone. In that case, a better idea is to come up with a completely different name. The problem with hyphens is that users may end up visiting the wrong site. If you try to register gourmetdogtreats.com but it is already taken, you might choose to register gourmet-dog-treats.com instead. But you run the risk of someone trying to find you typing in the first address. This means you lose business. Better to try and register a name like homemadedogtreats.com instead.

7. Consider buying several different extensions so no one else can infringe on your success by registering a similar name. For example, if you register homemadedogtreats.com, you might also take .net and .org (with the same name), since these are the most popular extensions after .com. That way, no one can register homemadedogtreats.net and try to piggyback of your success.

8. Look for companies that offer telephone support. If you have trouble with your domain name, you need to be able to contact the company and talk to someone. If there is no phone contact, that may be a sign that you are not dealing with a reputable company.

9. Look for accreditations (i.e., ICANN). Reputable companies will seek out accreditations because they know it boosts their business image to be part of a group that enforces good business ethics and practices. Failure to have an accreditation does not necessarily mean the company is bad, but it could mean that. If the company you are looking at does not have an accreditation, make sure you check for other things like phone support, payment procedures, etc.

10. After you find a company you like, do a search on Google for "domain registration." Does your company of choice appear in the first couple of pages of results, or just via Adwords? If the latter, they may not have been around for a long time and may not be reputable. A legitimate company with a solid track record will be ranked in Google's search engine, especially within the first couple of pages. Beware of registration companies that you can only find in Adwords.

These ten tips will help you as you seek to register your domain name.