Tuesday, 14 July 2020
 
 
Web Hosting Considerations For The Small Business PDF Print E-mail
If you are operating a small business and are currently in the market for a web hosting service then there are a number of things that you need to take into consideration. Of course the first thing that you need to take into account is that you need to get the best deal that fits your needs. Its easy for the larger business, because they can just shoot the works and if they end up paying for services that they don't even need its no big deal.

Lets face it though, unless you plan on remaining small you have to get the best bang for your buck that gives you exactly what you need, nothing more and nothing less. If your website is one-hundred or less pages and doesn't have any data intensive features such as streaming videos then you can easily get by with a budget or entry level plan from any one of the many web hosting services that are out there.

These plans will all be in the range of $5. If however, you have upwards of one-hundred pages and the pages are heavily laden with content and pictures you may want to opt for shared hosting which is going to cost you somewhere in the area of $10. It will have the added bandwidth and memory that you will be needing.

What you are using your website for can figure in inconsiderably when you are in the market for a hosting service. For instance, if you plan on using your website for Internet marketing there are a few things that you will want to take into consideration. The first thing that you will want to consider is the intense level of competition you will be facing with any Internet business and the level of sophistication that your competition is going to be using to compete against you.

Far too many Internet business people that are new to the game can be overly optimistic with regards to the level of success that you are expecting and the amount of time that it will take to reach that level. This means that if you are going to be competing on the Internet you have to take that into consideration when selecting a web hosting service and the features and options that they offer.

SEO or search engine optimization should be your main consideration and what it refers to is the process by which you enhance the positioning of your website in the search engines on the Internet. You have the option of simply paying a web hosting service to do it for you and many of them offer this service or you can do it yourself.

If you plan on doing it yourself there will be tools that you will need your hosting service to provide for you to do it. Take a little time to learn about SEO online, so you can determine what tools you are going to be needing and then you can find a web hosting service that offers them.

 
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Are Free Domain Names Worth The Cost?
Everyone likes a bargain. It's even wise to keep one's costs down. On the other hand, you can be so cheap that you cut your own throat.

Here are two ways to register a domain name for free and some reasons why you might not want to.

1. You Must Have Your Own Top Level Domain (TLD) Name

Your business website should definitely have its own top level domain (TLD) name. This means a name like yourcompany.com. It doesn't mean a subdomain of someone else's domain name, such as yourcompany.someisp.net.

Sometimes persons hesitate to register a proper domain name because of cost, lack of knowledge, or indecision. However, paying the nominal fee charged by the domain registrar for your own domain name can reap rich dividends.

A Uniform Resource Locator (URL) or Internet address like (ignoring the http part) someisp.net/hosting-accounts/yourco/, or yourcompany.someisp.net, just doesn't look as professional as yourcompany.com. It might be free (as in included with your web space) but it just doesn't cut it.

Consider: If you put your URL on your letterheads, business cards, signs, et cetera, which Internet address looks more professional?

If you mention your URL on your radio advertising or to a customer over the phone, which one will be easier to remember?

As well, what if your web host goes out of business or you decide that you want to change to another provider. Now, you need to notify everyone that you have now changed to yourcompany.someotherisp.net. You will also need to change all your stationery, signs, and advertising to reflect the change.

On the other hand, the domain name yourcompany.com, could be transferred from one web host to another simply by informing your domain name registrar of the change.

So, to avoid losing business and incurring unnecessary additional costs, be sure you have your own top level domain name.

2. Should You Get a Free Top Level Domain?

It is possible to get a free top level domain from Dot TK (@www.dot.tk). (You may also get paid dot tk (.tk) domains from them.) However, there can be disadvantages to using a free top level domain name.

Here are some of the restrictions noted on the Dot TK website.

You may register no more than three free domain names.

The ownership of the free domain remains with Dot TK. This means that you can't sell it. (Of course, if you pay for the domain you do own it and can transfer it to a new owner.)
Also, if you don't have 25 visitors come to your home page within a ninety day period, your free domain name registration is cancelled.

You need to have existing web content somewhere so that your dot tk name can be forwarded to it.

There may well be other disadvantages.

Apparently, Dot TK uses frames to show your website. This being the case, you may have issues with navigation (bookmarking or finding specific pages) and search engine friendliness.

Therefore, for serious business use, consider carefully the true cost of free domain names.