Web Design Simplicity And Focus

Web design can be a bit like being handed a box of watch parts with the instruction manual that reads, “Put contents together completely.” You turn the instructions over looking for more information, but come back to the singular line, “Put contents together completely.” No matter how long you try to put the watch together you will find it virtually impossible without step-by-step instructions. Unlike a manual for a watch, web design can be constructed in a variety of ways using the same components. For instance the layout can be constructed in a variety of ways, the color scheme can be original to your own personality and tastes and you determine how large or small the site needs to be. Web Design is often pursued like a person seeking to build a home out of spare lumber. You keep hammering and patching using whatever you come across in the hopes the site is better for your diligence. Web building software can allow you to experiment, but articles such as this one can help point you to better tools and quality construction products. Knowledge-Rich Content The use of value added content for your site is impressive to both consumer as well as search engines. The consumer values your interest in passing along information that may prove useful in understanding your products and services and how best to use what you offer. Search engines value the use of keyword specific content in determine the rankings of your site. Ease of Navigation Seek to make sure site visitors can get from one place on your website to another in the fewest clicks possible. Make clean avenues of navigation a high priority for web design. Knowing When Not to Overdo it Many websites attempt to develop their website into something bigger and better than anything you may have seen before. They may include flash and flash animation along with other extravagant design elements. In the end the site can seem to swirl with sights, sounds and colors that can leave some feeling a little green. Over development of a site is really not essential to the ultimate success of the site. Keeping things clean and attractive my do more good than developing a stage and insisting that 12 acts perform at the same time. Decide What’s Important In your web design you may want to place a variety of items that you find personally fulfilling, but it is important to determine if those items are a clean fit to the overall focus of the site. If they don’t fit you might be interested in developing a secondary personal site that can be linked from your primary site so visitors can get to know more about you and the things you value as personal interest dictates. Get Out the Red Pen Be willing to edit heavily. Strip your site of all the non-essentials. This could be content, photos, excessively long product descriptions or other content. Ask yourself if the site visitor can scan your content easily. Include headings, subheadings and bullet points when possible to assist them in this goal. Find every reason possible to allow your customer to remain keyed in to your site. Web design begins and ends with an eye toward simplicity and focus.

 

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Choose A Domain Name That Floods Traffic To Your Website

Choosing a domain name is a very critical part of your website marketing strategy. By choosing a domain name that targets the specific keywords for your website you'll flood your website with laser targeted traffic by enhancing click through response. Pick a domain name that gives your prospects what they most desperately desire. By including the keywords in your domain name that are your customers desires, including them in your marketing messages and your website content you can't help but flood traffic to your website! Wondering what your customer's desires are? If so, you'll need to determine what your really selling. Let's look at an example product here: home security alarm system. Keep in mind few people know, nor do they care what the heck the product looks like or the features of the product such as size, color, weight, speed, or availability. The only thing they have an interest in is the "results" your product will achieve for them. It all boils down to what's-in-it-for-me? Why would a prospect purchase a home alarm system? What's-in-it-for-them? If you think for just a moment you'll come up with the right answer. Yes, it's to protect their jewelry or valuables while they are at work or when the house is empty. You must stop thinking of yourself or the features of your product to determine what your customer's deepest desires are. By turning your product or service features into "benefits" or "results" you'll be able to hit their hot buttons and flood traffic to your website in the process. The easiest way to turn features into benefits is to list all the features of your product or service on a piece of paper first. (a feature is a characteristic of a thing: size, color, weight, speed, availability) Then one by one turn each feature into a benefit for your customer. What's-in-it-for-me-- save money? youthfulness? friends? security? money? power? luxury? prestige? thinner body? obedient pet? The traffic driving potential of keyword targeted domain names is awesome, provided that you research your target market and satisfy their "true" needs, desires and benefits. Once you have established this system for marketing, you'll be able to use your domain name to construct specific ad campaigns targeted to specific markets even if your website offers multiple products and services. To take it a step further, you could formulate a domain name that works like a headline for a classified ad. When you break a headline down it should have several different parts. It should fan the flames of desire with a hint of information about solving a specific problem, satisfying a need, providing a benefit, or invoking curiosity with a call to action. Your domain name should contain as many of these "headline characteristics" as possible. Try and phrase the keywords into something relatively short, catchy and easy to remember. Keep in mind "what's-in-it-for-me?" as to "what your really selling". The job of your domain name is to act like a headline to drive targeted traffic to your website by "scratching the itch of your customers." If you've found the right words to scratch that itch, then ONLY YOU can put it to use in your domain name. You'll find that not only will you do better on your search engine rankings you'll also attract a lot more attention with your pay per click ads or any type of advertising you use.