Wednesday, 18 September 2019
 
 
Web Design For The Home Based Business PDF Print E-mail
New technology released in 2007 has made it easy for people to create their own websites and FTP upload entire pages from the tools in MS Office Suite 2007-Business Edition.

However, now that it is easy to make a website without FrontPage or DreamWeaver, there are still some elements of web design that you need to remember before publishing your site.

Tools

Both MSWord and Publisher can be used to create websites. But, like FrontPage or Dreamweaver, the page will not appear the same on every browser. Anyone who wants to create their own webpage needs to download Internet Explorer (IE) and Firefox.

IE is the most popular browser in the USA. But, Firefox (Modzilla) is most popular in the world.

All images should be chanced to .75 dpi. This is easy using Window’s Paint.

There are several FTP publishers. These are software programs that lift your web pages off the computer and publish them on the Internet. This is the best way to load a website. Avoid the ‘easy’ tools.

Here is a quick guideline to help work at home business owners build a website which can earn money.

1. It’s about the content. The only way to get listed today is to have good content, updated at least once every two weeks.

Many new business owners build a website on a few dozen keywords. They believe this brings more traffic. Unfortunately, it works backward. Too many keywords confuse search engines, reducing the websites Page Rank.

There are no keyword search engines anymore. Today’s search engines are more concerned with inbound links. Instead of writing articles that have a keyword repeated a few dozen times, write an insightful article that solves problems for your readers.

The search engines not only know how many people click onto a web page, but they know how long they stay. Websites that keep readers for more than 30 seconds will rank higher.

2. Don’t sell. The web visitor is not walking into a store. They do not arrive at a website thinking, “I want to buy something.” Instead, most of them want to be entertained, or educated. The best way to sell from a website is to solve problems. This includes things like posting the cost of a product or service, and even problems and solutions.

Avoid the long pages of testimonials. These are so ‘out of date.’ Instead, add a forum to the website and let the ‘real’ website visitors leave their comments.

3. Make effective use of the title and description tags. The only keywords most search engines care about are buried in the Heading Tags. Word will imbed Heading tags into a web page.

Forget the Meta keywords. They rarely play an important part in today’s Search Engine Optimization.

4. Don’t design in Flash or use any other ‘cool tools.’ Many people do not have the tools needed to view these. If you must add a video, then upload it to www.youtube.com and paste the code onto your page.

Search engines cannot see pictures. This means that a page full of pictures will only reduce a page rank, not increase it.

Flash creates major problems with search engine indexing. There is no way for the search engines to extract content from the website as it is all contained with in the swf file.

5 .Instill a sense of well. One of the first things most web visitors will look for is proof that the business cares about them. They want something before they are sold. It is also important to have business contact information pricing, privacy information, shipping, problem solving FAQ, and even a personal blog from the ‘owner.’

These things will improve the success of any web based business, or work at home web site.

 
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Web Hosting Considerations For The Small Business
If you are operating a small business and are currently in the market for a web hosting service then there are a number of things that you need to take into consideration. Of course the first thing that you need to take into account is that you need to get the best deal that fits your needs. Its easy for the larger business, because they can just shoot the works and if they end up paying for services that they don't even need its no big deal.

Lets face it though, unless you plan on remaining small you have to get the best bang for your buck that gives you exactly what you need, nothing more and nothing less. If your website is one-hundred or less pages and doesn't have any data intensive features such as streaming videos then you can easily get by with a budget or entry level plan from any one of the many web hosting services that are out there.

These plans will all be in the range of $5. If however, you have upwards of one-hundred pages and the pages are heavily laden with content and pictures you may want to opt for shared hosting which is going to cost you somewhere in the area of $10. It will have the added bandwidth and memory that you will be needing.

What you are using your website for can figure in inconsiderably when you are in the market for a hosting service. For instance, if you plan on using your website for Internet marketing there are a few things that you will want to take into consideration. The first thing that you will want to consider is the intense level of competition you will be facing with any Internet business and the level of sophistication that your competition is going to be using to compete against you.

Far too many Internet business people that are new to the game can be overly optimistic with regards to the level of success that you are expecting and the amount of time that it will take to reach that level. This means that if you are going to be competing on the Internet you have to take that into consideration when selecting a web hosting service and the features and options that they offer.

SEO or search engine optimization should be your main consideration and what it refers to is the process by which you enhance the positioning of your website in the search engines on the Internet. You have the option of simply paying a web hosting service to do it for you and many of them offer this service or you can do it yourself.

If you plan on doing it yourself there will be tools that you will need your hosting service to provide for you to do it. Take a little time to learn about SEO online, so you can determine what tools you are going to be needing and then you can find a web hosting service that offers them.