Wednesday, 08 April 2020
 
 
Web Design For The Home Based Business PDF Print E-mail
New technology released in 2007 has made it easy for people to create their own websites and FTP upload entire pages from the tools in MS Office Suite 2007-Business Edition.

However, now that it is easy to make a website without FrontPage or DreamWeaver, there are still some elements of web design that you need to remember before publishing your site.

Tools

Both MSWord and Publisher can be used to create websites. But, like FrontPage or Dreamweaver, the page will not appear the same on every browser. Anyone who wants to create their own webpage needs to download Internet Explorer (IE) and Firefox.

IE is the most popular browser in the USA. But, Firefox (Modzilla) is most popular in the world.

All images should be chanced to .75 dpi. This is easy using Window’s Paint.

There are several FTP publishers. These are software programs that lift your web pages off the computer and publish them on the Internet. This is the best way to load a website. Avoid the ‘easy’ tools.

Here is a quick guideline to help work at home business owners build a website which can earn money.

1. It’s about the content. The only way to get listed today is to have good content, updated at least once every two weeks.

Many new business owners build a website on a few dozen keywords. They believe this brings more traffic. Unfortunately, it works backward. Too many keywords confuse search engines, reducing the websites Page Rank.

There are no keyword search engines anymore. Today’s search engines are more concerned with inbound links. Instead of writing articles that have a keyword repeated a few dozen times, write an insightful article that solves problems for your readers.

The search engines not only know how many people click onto a web page, but they know how long they stay. Websites that keep readers for more than 30 seconds will rank higher.

2. Don’t sell. The web visitor is not walking into a store. They do not arrive at a website thinking, “I want to buy something.” Instead, most of them want to be entertained, or educated. The best way to sell from a website is to solve problems. This includes things like posting the cost of a product or service, and even problems and solutions.

Avoid the long pages of testimonials. These are so ‘out of date.’ Instead, add a forum to the website and let the ‘real’ website visitors leave their comments.

3. Make effective use of the title and description tags. The only keywords most search engines care about are buried in the Heading Tags. Word will imbed Heading tags into a web page.

Forget the Meta keywords. They rarely play an important part in today’s Search Engine Optimization.

4. Don’t design in Flash or use any other ‘cool tools.’ Many people do not have the tools needed to view these. If you must add a video, then upload it to www.youtube.com and paste the code onto your page.

Search engines cannot see pictures. This means that a page full of pictures will only reduce a page rank, not increase it.

Flash creates major problems with search engine indexing. There is no way for the search engines to extract content from the website as it is all contained with in the swf file.

5 .Instill a sense of well. One of the first things most web visitors will look for is proof that the business cares about them. They want something before they are sold. It is also important to have business contact information pricing, privacy information, shipping, problem solving FAQ, and even a personal blog from the ‘owner.’

These things will improve the success of any web based business, or work at home web site.

 
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Reliable Web Hosting Companies
Choosing a reliable web hosting company can become a daunting task if you are not sure of your expectations. There are some essentials to look for in a good web hosting company before making you’re your choice. It is necessary to ask yourself the following questions before continuing to freeze on a web hosting provider.

1) How much money is involved in getting your site up and running? There are affordable and reliable hosting providers who can make your site function, usually in 24 hrs.. Website hosting may not be the only influential factor for your site expense though. Others might include: SEO, Marketing etc...

2) How much space will your website need? It’s important to make sure if your site requires large database storage or simple static site with the use of less space.

3) Bandwidth should also be a criteria. If you run large files through your site every day, you may require more bandwidth. And for a static site, providing just the information about the company and contact details, you can go for lesser bandwidth.

4) Make sure, if your site requires any special software to run scripts correctly on your website. Check with the website hosting company before you make your choice.

5) Does your site require a database? It is wise to check with the hosting provider, if they can host a database and some providers host only certain types. If your website requires a database, check all the requirements with the web hosting provider.

Well, after you have asked yourself the questions above, visualize your site and its purposes. Have a neat navigation chart with links from home page to all internal pages and so on. Write down the function of each link on the website. It is better to work on it twice even three times so that when it is actually set up on your system, you and your hosting provider won't be surprised by any additional requirements which may arise that you have missed.

Its always wise to research multiple web hosting companies before you make your final decision. Go through their server software, technical requirements and hardware. Compare with other web hosting companies before you make up your mind.

Lastly, go through various forums pertaining to website hosting providers, you will find an abundance of good information.