Wednesday, 08 April 2020
 
 
Web Design For Search Engines PDF Print E-mail
Search engines don’t give higher rankings for a pretty site, but they do pay attention to what you say and how you say it – make that your priority and the rest will fall into place.

There’s an old saying, “People vote with their pocketbook.” I’d like to suggest they also vote with their apathy.

Current popularity choices are in a constant state of flux. There are times when site visitors seem to respond to flash technology while other times the simple site of flash will cause them to use their back button. They just don’t have the enthusiasm they need to venture through yet another animated flash design.

Sometimes visitors enjoy a stripped down site that is easy to navigate with limited bells and whistles while other times it appears sites with surprises and a graphic intense format captures attention.

The problem is knowing which format is popular at any given time. Sometimes your site design should operate independent of what seems to be gaining the most immediate attention.

I had been told about a site that had information I was interested in. I went to the site was met with a broad range of bells and whistles. I had no idea which function did what, but it looked cool and the sounds were great. I left with a sense of appreciation for complex site design, but never returned because I couldn’t easily find what I needed.

You can develop a site design that is both inviting and easy to navigate. Many web designers feel that you must sometimes sacrifice one for the other, but I’ve never found that to be true.

Web design is a simple mechanism that takes all your work and strains it into a comprehensive, yet condensed, representation of your greatest dreams and fondest hopes.

Sometimes the focus of the site can shift from what is most important in the overall understanding of your business idea to glamorous ways to present the site.

If you take a look you can find sites that seem to be more about looking good than they are about helping a visitor understand the business and products well enough to convert to consumer status.

Brick and mortar stores may give their showroom a facelift from time to time, but they also understand the decorations are not what makes the business. If the decorations are wonderful they may see more visitors, but they may only be interested in seeing what it looks like with little interest in what’s being sold.

In web design the first things to attend to are comprehensive content and easy navigation. Any dressing up of the site can wait until you know what your site will say and how you will get from one location on the site to the next in the fewest clicks (generally no more than two).

Search engines don’t give higher rankings for a pretty site, but they do pay attention to what you say and how you say it – make that your priority and the rest will fall into place.

 
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Web Design Simplicity And Focus
Web design can be a bit like being handed a box of watch parts with the instruction manual that reads, “Put contents together completely.”

You turn the instructions over looking for more information, but come back to the singular line, “Put contents together completely.”

No matter how long you try to put the watch together you will find it virtually impossible without step-by-step instructions.

Unlike a manual for a watch, web design can be constructed in a variety of ways using the same components. For instance the layout can be constructed in a variety of ways, the color scheme can be original to your own personality and tastes and you determine how large or small the site needs to be.

Web Design is often pursued like a person seeking to build a home out of spare lumber. You keep hammering and patching using whatever you come across in the hopes the site is better for your diligence.

Web building software can allow you to experiment, but articles such as this one can help point you to better tools and quality construction products.

Knowledge-Rich Content

The use of value added content for your site is impressive to both consumer as well as search engines. The consumer values your interest in passing along information that may prove useful in understanding your products and services and how best to use what you offer. Search engines value the use of keyword specific content in determine the rankings of your site.

Ease of Navigation

Seek to make sure site visitors can get from one place on your website to another in the fewest clicks possible. Make clean avenues of navigation a high priority for web design.

Knowing When Not to Overdo it

Many websites attempt to develop their website into something bigger and better than anything you may have seen before. They may include flash and flash animation along with other extravagant design elements. In the end the site can seem to swirl with sights, sounds and colors that can leave some feeling a little green. Over development of a site is really not essential to the ultimate success of the site. Keeping things clean and attractive my do more good than developing a stage and insisting that 12 acts perform at the same time.

Decide What’s Important

In your web design you may want to place a variety of items that you find personally fulfilling, but it is important to determine if those items are a clean fit to the overall focus of the site. If they don’t fit you might be interested in developing a secondary personal site that can be linked from your primary site so visitors can get to know more about you and the things you value as personal interest dictates.

Get Out the Red Pen

Be willing to edit heavily. Strip your site of all the non-essentials. This could be content, photos, excessively long product descriptions or other content. Ask yourself if the site visitor can scan your content easily. Include headings, subheadings and bullet points when possible to assist them in this goal.

Find every reason possible to allow your customer to remain keyed in to your site. Web design begins and ends with an eye toward simplicity and focus.