Wednesday, 18 September 2019
 
 
Web Design For Search Engines PDF Print E-mail
Search engines don’t give higher rankings for a pretty site, but they do pay attention to what you say and how you say it – make that your priority and the rest will fall into place.

There’s an old saying, “People vote with their pocketbook.” I’d like to suggest they also vote with their apathy.

Current popularity choices are in a constant state of flux. There are times when site visitors seem to respond to flash technology while other times the simple site of flash will cause them to use their back button. They just don’t have the enthusiasm they need to venture through yet another animated flash design.

Sometimes visitors enjoy a stripped down site that is easy to navigate with limited bells and whistles while other times it appears sites with surprises and a graphic intense format captures attention.

The problem is knowing which format is popular at any given time. Sometimes your site design should operate independent of what seems to be gaining the most immediate attention.

I had been told about a site that had information I was interested in. I went to the site was met with a broad range of bells and whistles. I had no idea which function did what, but it looked cool and the sounds were great. I left with a sense of appreciation for complex site design, but never returned because I couldn’t easily find what I needed.

You can develop a site design that is both inviting and easy to navigate. Many web designers feel that you must sometimes sacrifice one for the other, but I’ve never found that to be true.

Web design is a simple mechanism that takes all your work and strains it into a comprehensive, yet condensed, representation of your greatest dreams and fondest hopes.

Sometimes the focus of the site can shift from what is most important in the overall understanding of your business idea to glamorous ways to present the site.

If you take a look you can find sites that seem to be more about looking good than they are about helping a visitor understand the business and products well enough to convert to consumer status.

Brick and mortar stores may give their showroom a facelift from time to time, but they also understand the decorations are not what makes the business. If the decorations are wonderful they may see more visitors, but they may only be interested in seeing what it looks like with little interest in what’s being sold.

In web design the first things to attend to are comprehensive content and easy navigation. Any dressing up of the site can wait until you know what your site will say and how you will get from one location on the site to the next in the fewest clicks (generally no more than two).

Search engines don’t give higher rankings for a pretty site, but they do pay attention to what you say and how you say it – make that your priority and the rest will fall into place.

 
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Web Design For The Do-it-yourself
Many potential online business owners want to develop a powerful website that is a blending of their own personality and a potent visual presentation that will be attractive to visitors.

Interestingly, these same business developers often have very little in the way of solid direction for their site. They know they want to sell products to customers, but may not be sure how to translate that desire into a web design. This is where a web designer can come into the picture to help identify what you may actually need in the form of a web development and design.

The biggest problem with hiring a web designer is you are likely to pay a significant outlay of capital to get the site up and running and the cost continues as you essentially pay a retainer fee each month to keep the designer on hand in case of any major changes. The straightforward answer to your dilemma is your lack of planning will ultimately cost you significantly in present and future web design application and redesigning.

Is there a way to make design and development easier?

Yes.

Think about a website in terms of a family tree. Instead of the patriarch of the family at the top of the tree, you have your homepage. Under that homepage you list primary pages (instead of children). These pages may consist of features such as “About Us”, “Contact Us”, “Shopping”, “FAQ”, etc. Then you should identify how many pages you will need under each of these pages. For instance in the shopping section you should determine how many pages you need to list individual products and descriptions.

If you can work to develop a site map (something like a family tree) for your web business then you can develop the website yourself at significant savings. What’s more you can also make any changes to your website on your own without needing to work through a web host or designer (who may or may not have time to help you once the original design is finished and they have found a new client to work with).

Template rich site builders can allow you to develop your own web design. The primary difference is you will need to take some time to plan the site and then work to implement the ideas on your own.

Most of us have some idea about how a family tree works. With that same principle a new website can take shape that conforms to your own personality and offers the opportunities to use the latest in web tools to help you make your site unique and distinguishable to site visitors.

Think about it another way. If you are looking to complete a home repair you might likely look at a website designed to provide details on managing a home repair project. This information can allow you to gain the satisfaction and pride that comes with saving money and gaining a new skill.

Online tutorials can help you learn what you need to learn about web building tools for a positive, self-directed web design.