Web Design For Search Engines

Search engines don’t give higher rankings for a pretty site, but they do pay attention to what you say and how you say it – make that your priority and the rest will fall into place. There’s an old saying, “People vote with their pocketbook.” I’d like to suggest they also vote with their apathy. Current popularity choices are in a constant state of flux. There are times when site visitors seem to respond to flash technology while other times the simple site of flash will cause them to use their back button. They just don’t have the enthusiasm they need to venture through yet another animated flash design. Sometimes visitors enjoy a stripped down site that is easy to navigate with limited bells and whistles while other times it appears sites with surprises and a graphic intense format captures attention. The problem is knowing which format is popular at any given time. Sometimes your site design should operate independent of what seems to be gaining the most immediate attention. I had been told about a site that had information I was interested in. I went to the site was met with a broad range of bells and whistles. I had no idea which function did what, but it looked cool and the sounds were great. I left with a sense of appreciation for complex site design, but never returned because I couldn’t easily find what I needed. You can develop a site design that is both inviting and easy to navigate. Many web designers feel that you must sometimes sacrifice one for the other, but I’ve never found that to be true. Web design is a simple mechanism that takes all your work and strains it into a comprehensive, yet condensed, representation of your greatest dreams and fondest hopes. Sometimes the focus of the site can shift from what is most important in the overall understanding of your business idea to glamorous ways to present the site. If you take a look you can find sites that seem to be more about looking good than they are about helping a visitor understand the business and products well enough to convert to consumer status. Brick and mortar stores may give their showroom a facelift from time to time, but they also understand the decorations are not what makes the business. If the decorations are wonderful they may see more visitors, but they may only be interested in seeing what it looks like with little interest in what’s being sold. In web design the first things to attend to are comprehensive content and easy navigation. Any dressing up of the site can wait until you know what your site will say and how you will get from one location on the site to the next in the fewest clicks (generally no more than two). Search engines don’t give higher rankings for a pretty site, but they do pay attention to what you say and how you say it – make that your priority and the rest will fall into place.

 

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What A Newbie Webmaster Should Know About Domain Registration

Domain Name Registration Affordable domain name registration was extremely difficult to be found in the past. In fact, all domain name registrars used to charge a flat fee of $70 which was to register your domain name for two years. Now there has been an explosion of companies that offer affordable domain name registration. Some will register your domain name for less than $15 a year, especially if you are registering multiple sites for a number of years at the same time. Be aware that you may have to have a number of variations of your ideal site name as you often find that the more popular terms have already been registered or reserved for future use. If you are serious about your online presence then it is essential to consider a bulk domain name registration. The most obvious benefit of having a bulk domain name registration is that your site will appear higher on the search engines. That may be incentive enough but registering as a .net, .biz, http://.co.uk, .la or other domain names too has a far greater benefit which many people do not think about. A major benefit of having a bulk domain name registration for your site is to prevent the more unscrupulous cyber sitters from piggybacking on the success of your website. Imagine if you could register as a google.au and benefit from the millions of people who use a Google site every day? You see how this could work to someone’s advantage if Google hadn’t performed a bulk domain name registration to prevent this. The extra cost to have a bulk domain name registration can be minimal and there are a number of web domain registrars who offer bulk discounts to their customers. Wholesale domain name registration is an increasingly popular way for webmasters to register multiple domain names at the same time at a fraction of their individual costs combined. A new marketing technique has been sweeping the World Wide Web recently where webmasters create hundreds of websites with only a small amount of text to attract visitors by keyword searches and wholesale domain name registration has led to this process being simplified.